A lot of effort went into marketing Maximum Ride books, from television ads to writing contests.
AIM chatbot - FlyingFang2005 [add sample chatlog]
There was a toll-free number you could call to leave a brief message on one of three topics: “if I could fly”; “favorite character”; “special power”. Some of the messages left on the toll-free line were chosen to appear in this soundboard. If you have a Flash emulator like Ruffle, the soundboard even still works!
Fang's Blog
Extra content in some editions of the books: The Angel Experiment had some "blog entries"; School's Out -- Forever had some stuff about Itex. FANG blog entries.
wingkidsarereal mentioned on the blog
Promotional soundtrack for School's Out -- Forever
"Make yourself a birdkid" Flash toy
Advance Reading Copies
Saving the World and Other Extreme Sports back cover copy
Is this the end, my friends?
Either way, I promise that you’ll fly higher than ever before in this wild adventure, witness battles worthy of multiplex movie screens, and laugh until your sides hurt. Either we save the world, or we crash and burn. And I mean all of us – even you, faithful reader, because you play a very big part in this story. - Max
$3 Million+ Integrated Marketing Campaign
- 800,000-copy first printing
- Special terms, incremental co-op, and account-specific opportunities available (see your sales representative for details)
- Large-scale pre-publication buzz campaign
- High-impact floor display options
- Massive TV, radio & print advertising campaign
- National publicity including broadcast and print media
- Satellite TV and radio tour
- Extensive web presence and special promotion on maximumride.com to achieve “1 million clicks for Max”
- New centralized educator web site
- Teasers in Maximum Ride: School’s Out - Forever mass market paperback (on sale 4/1/07)
[omitted ISBN information]
ATTENTION READER:
Uncopyedited, uncorrected manuscript
Cover not final
Final cover will feature foil and embossing
Help save the flock at www.maximumride.com
MAY 2007
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Last edit: 19 December 2021.